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1. July 2008

How Nokia is Winning over Gen Y

The Hottest (Youth) Mobile Phone Brand Always Stays Ahead of the Curve Nokia has gotten it right with Gen Y from the start. They were the first mobile phone manufacturer to capitalize on this age group’s desire to customize and personalize their experience with the product. Nokia phones with interchangeable faceplates were so popular [...]

12. December 2007

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Gen Y’s Influence On Household Purchases

A Harris/Resource Interactive study of Generation Y states that: “The big story is not what they buy — it’s all the influence they have on the total purchases within a household.” The buying behavior of my own family reinforces this statement. My Dad recently decided to change our household’s internet access provider, and he put me in [...]

7. December 2007

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VCAM = Viewer Created Ad Message

Gen Yers are known to block out traditional advertising. We skip through commercials on TiVo, and even install Firefox add-ons that block banner ads. So how does an advertiser reach this generation? Let us make the ads. One television channel is doing just that, and it goes by the name of Current TV. Current TV [...]

4. December 2007

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Gen Y’s 15 Most Trusted Brands

A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27. So, what do Gen-Yers look for in a brand? Take a look at their answers… What survey respondents said about their favorite brands: “By [...]

3. December 2007

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Wii Want to Talk About Your Brand!

This Nintendo commercial has become one of the most-watched advertisements in YouTube history. With 2,100,000 views and counting, the message is still running strong months after it was last run on conventional TV. You need to a flashplayer enabled browser to view this YouTube video Now that the ad has been on YouTube for 1 full [...]

29. November 2007

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5 Professional Research Studies on Gen-Y

How would you define Generation Y? Today I asked this question to 3 people and as you might expect, I received 3 completely different answers. To get a clear answer myself, I started with the Wikipedia article on Generation Y. It begins with: The term Generation Y first appeared in an August 1993 magazine AD [...]

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