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Archive | November, 2007

5 Professional Research Studies on Gen-Y

29. November 2007

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5 Professional Research Studies on Gen-Y

How would you define Generation Y? Today I asked this question to 3 people and as you might expect, I received 3 completely different answers. To get a clear answer myself, I started with the Wikipedia article on Generation Y. It begins with: The term Generation Y first appeared in an August 1993 magazine AD [...]

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What is Millennial Marketer? …and Why Did I Start It?

27. November 2007

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Are you a seasoned marketing professional trying to understand Generation Y? If so, you’re not alone. Businesses of all shapes and sizes are eager to reach this demographic. Of course they are — at 70 million in the U.S. alone, Gen-Y holds immense purchasing power. But drawing in this influential group of consumers is no [...]

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