Millennial Marketer

Gen Y’s Influence On Household Purchases

12. December 2007

A Harris/Resource Interactive study of Generation Y states that: “The big story is not what they buy — it’s all the influence they have on the total purchases within a household.” The buying behavior of my own family reinforces this statement. My Dad recently decided to change our household’s internet access provider, and he put me in [...]

VCAM = Viewer Created Ad Message

7. December 2007

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Gen Yers are known to block out traditional advertising. We skip through commercials on TiVo, and even install Firefox add-ons that block banner ads. So how does an advertiser reach this generation? Let us make the ads. One television channel is doing just that, and it goes by the name of Current TV. Current TV [...]

Gen Y’s 15 Most Trusted Brands

4. December 2007

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A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27. So, what do Gen-Yers look for in a brand? Take a look at their answers… What survey respondents said about their favorite brands: “By [...]

Wii Want to Talk About Your Brand!

3. December 2007

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This Nintendo commercial has become one of the most-watched advertisements in YouTube history. With 2,100,000 views and counting, the message is still running strong months after it was last run on conventional TV. You need to a flashplayer enabled browser to view this YouTube video Now that the ad has been on YouTube for 1 full [...]

Archive | December, 2007

Gen Y’s Influence On Household Purchases

VCAM = Viewer Created Ad Message

Gen Y’s 15 Most Trusted Brands

Wii Want to Talk About Your Brand!

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