Millennial Marketer

User-Created Helio Ad

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Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle

Millennials are choosing products, services, and even retail stores based on how seamlessly these new additions fit into their lifestyle. When it comes to tech products, Gen Y consumers tend to contradict themselves. We want a continuously expanding, cutting edge product line with advanced features and the ability for limitless customization. But from the [...]

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How Nokia is Winning over Gen Y

The Hottest (Youth) Mobile Phone Brand Always Stays Ahead of the Curve Nokia has gotten it right with Gen Y from the start. They were the first mobile phone manufacturer to capitalize on this age group’s desire to customize and personalize their experience with the product. Nokia phones with interchangeable faceplates were so popular [...]

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Gen Y’s Ultimate Car is a…Zipcar

Owning a car - your own car - has been a key part of the American Dream for 100 years now. Now fast forward to today, where $4 gas prices and urgent environmental impact concerns have people changing their attitudes. In addition, the automotive industry is coming to a stark realization that [...]

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