Author Archives | Jeff Taylor
Jeff Taylor - who has written 12 posts on Millennial Marketer.
Jeff is the author of Millennial Marketer, and he has been featured in AdAge for his expertise on marketing to the Generation Y demographic. Jeff is passionate about coaching others on how to reach this 'hard to reach' group of consumers. Professionally, he works for a social media consulting agency in Washington, DC.
Gen-Y Takes Notice of Eco-Friendly Marketing
Remember this: When you hand out company brochures, put items in a shopping bag, or design the packaging for a new product, Gen-Yers will take notice of how much "waste" is involved. Here are two examples of companies that have the right idea
Continue reading...User-Created Helio Ad
Tuesday, August 5, 2008
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Continue reading...Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle
Thursday, July 10, 2008
Millennials are choosing products, services, and even retail stores based on how seamlessly these new additions fit into their lifestyle. When it comes to tech products, Gen Y consumers tend to contradict themselves. We want a continuously expanding, cutting edge product line with advanced features and the ability for limitless customization. But from the [...]
Continue reading...How Nokia is Winning over Gen Y
Tuesday, July 1, 2008
The Hottest (Youth) Mobile Phone Brand Always Stays Ahead of the Curve Nokia has gotten it right with Gen Y from the start. They were the first mobile phone manufacturer to capitalize on this age group’s desire to customize and personalize their experience with the product. Nokia phones with interchangeable faceplates were so popular [...]
Continue reading...- yvette: Media is indeed a very powerful tool and it depend...
- Aileen: What about the amount of water used? Is it recycle...
- Michael: I agree with Shane....
- Shane Arman: As a member of the GEN Y group, I hardly agree wit...
- Jun Loayza: Mac's branding and marketing completely eclipses w...
- Gen-Y Takes Notice of Eco-Friendly Marketing
- Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle
- Gen Y’s Ultimate Car is a…Zipcar
- Video Focus Group: 16-24 year olds
Latest Flickr photos
Wednesday, July 15, 2009
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