Author Archives | Jeff Taylor
Jeff Taylor - who has written 11 posts on Millennial Marketer.
Jeff is the author of Millennial Marketer, and he has been featured in AdAge for his expertise on marketing to the Generation Y demographic. Jeff is passionate about coaching others on how to reach this 'hard to reach' group of consumers. Professionally, he works for a social media consulting agency in Washington, DC.
Video Focus Group: 16-24 year olds
If you are a marketer trying to make sense of Generation Y, start by pressing play on this video. The following 1 hour discussion panel brings you a cross-section of 6 Gen Yers, ranging from age 16-24. This fascinating group discussion is moderated by Guy Kawasaki — a veteran silicon valley venture capitalist — and [...]
Continue reading...Gen Y’s Influence On Household Purchases
Wednesday, December 12, 2007
A Harris/Resource Interactive study of Generation Y states that: “The big story is not what they buy — it’s all the influence they have on the total purchases within a household.” The buying behavior of my own family reinforces this statement. My Dad recently decided to change our household’s internet access provider, and he put me in [...]
Continue reading...VCAM = Viewer Created Ad Message
Friday, December 7, 2007
Gen Yers are known to block out traditional advertising. We skip through commercials on TiVo, and even install Firefox add-ons that block banner ads. So how does an advertiser reach this generation? Let us make the ads. One television channel is doing just that, and it goes by the name of Current TV. Current TV [...]
Continue reading...Gen Y’s 15 Most Trusted Brands
Tuesday, December 4, 2007
A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27. So, what do Gen-Yers look for in a brand? Take a look at their answers… What survey respondents said about their favorite brands: “By [...]
Continue reading...- Wii Want to Talk About Your Brand!
- Gen Y's Ultimate Car is a...Zipcar
- Microsoft vs. Apple: Competing for Gen Y's Seamless Digital Lifestyle
- What is Millennial Marketer? ...and Why Did I Start It?
- Gen Y's Influence On Household Purchases
- 5 Professional Research Studies on Gen-Y
- How Nokia is Winning over Gen Y
- VCAM = Viewer Created Ad Message
- dendexara: car insurance coverages car insurance multiple qu...
- Jean: Hi Jeff, Just wondering in response to your post ...
- Carol Phillips: Jeff, I love the video and your comments are very ...
- Cristos Lianides-Chin: Jeff, it was a pleasure meeting you at ...
- Andre Blackman: Thanks for the video Jeff! I think there will alwa...
- Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle
- Gen Y’s Ultimate Car is a…Zipcar
- Video Focus Group: 16-24 year olds
Latest Flickr photos
Wednesday, February 20, 2008
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