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Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle

10. July 2008

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Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle

Millennials are choosing products, services, and even retail stores based on how seamlessly these new additions fit into their lifestyle. When it comes to tech products, Gen Y consumers tend to contradict themselves. We want a continuously expanding, cutting edge product line with advanced features and the ability for limitless customization. But from the [...]

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Gen Y’s Ultimate Car is a…Zipcar

13. June 2008

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Gen Y’s Ultimate Car is a…Zipcar

Owning a car - your own car - has been a key part of the American Dream for 100 years now. Now fast forward to today, where $4 gas prices and urgent environmental impact concerns have people changing their attitudes. In addition, the automotive industry is coming to a stark realization that [...]

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Video Focus Group: 16-24 year olds

20. February 2008

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Video Focus Group: 16-24 year olds

If you are a marketer trying to make sense of Generation Y, start by pressing play on this video. The following 1 hour discussion panel brings you a cross-section of 6 Gen Yers, ranging from age 16-24. This fascinating group discussion is moderated by Guy Kawasaki — a veteran silicon valley venture capitalist — and [...]

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