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Gen-Y Takes Notice of Eco-Friendly Marketing
Remember this: When you hand out company brochures, put items in a shopping bag, or design the packaging for a new product, Gen-Yers will take notice of how much "waste" is involved. Here are two examples of companies that have the right idea
Continue reading...User-Created Helio Ad
5. August 2008
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Continue reading...VCAM = Viewer Created Ad Message
7. December 2007
Gen Yers are known to block out traditional advertising. We skip through commercials on TiVo, and even install Firefox add-ons that block banner ads. So how does an advertiser reach this generation? Let us make the ads. One television channel is doing just that, and it goes by the name of Current TV. Current TV [...]
Continue reading...Wii Want to Talk About Your Brand!
3. December 2007
This Nintendo commercial has become one of the most-watched advertisements in YouTube history. With 2,100,000 views and counting, the message is still running strong months after it was last run on conventional TV. You need to a flashplayer enabled browser to view this YouTube video Now that the ad has been on YouTube for 1 full [...]
Continue reading...- yvette: Media is indeed a very powerful tool and it depend...
- Aileen: What about the amount of water used? Is it recycle...
- Michael: I agree with Shane....
- Shane Arman: As a member of the GEN Y group, I hardly agree wit...
- Jun Loayza: Mac's branding and marketing completely eclipses w...
- Gen-Y Takes Notice of Eco-Friendly Marketing
- Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle
- Gen Y’s Ultimate Car is a…Zipcar
- Video Focus Group: 16-24 year olds
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15. July 2009
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