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Video Focus Group: 16-24 year olds

20. February 2008

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Video Focus Group: 16-24 year olds

If you are a marketer trying to make sense of Generation Y, start by pressing play on this video. The following 1 hour discussion panel brings you a cross-section of 6 Gen Yers, ranging from age 16-24. This fascinating group discussion is moderated by Guy Kawasaki — a veteran silicon valley venture capitalist — and [...]

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Gen Y’s Influence On Household Purchases

12. December 2007

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Gen Y’s Influence On Household Purchases

A Harris/Resource Interactive study of Generation Y states that: “The big story is not what they buy — it’s all the influence they have on the total purchases within a household.” The buying behavior of my own family reinforces this statement. My Dad recently decided to change our household’s internet access provider, and he put me in [...]

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Gen Y’s 15 Most Trusted Brands

4. December 2007

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Gen Y’s 15 Most Trusted Brands

A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27. So, what do Gen-Yers look for in a brand? Take a look at their answers… What survey respondents said about their favorite brands: “By [...]

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5 Professional Research Studies on Gen-Y

29. November 2007

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5 Professional Research Studies on Gen-Y

How would you define Generation Y? Today I asked this question to 3 people and as you might expect, I received 3 completely different answers. To get a clear answer myself, I started with the Wikipedia article on Generation Y. It begins with: The term Generation Y first appeared in an August 1993 magazine AD [...]

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