Comments for Millennial Marketer http://www.millennialmarketer.com Marketing to Generation Y Sat, 22 Nov 2008 09:03:23 +0000 http://wordpress.org/?v=2.6.3 Comment on VCAM = Viewer Created Ad Message by dendexara http://www.millennialmarketer.com/vcam-viewer-created-ad-message/#comment-247 dendexara Sat, 22 Nov 2008 07:17:20 +0000 http://www.millennialmarketer.com/vcam-viewer-created-ad-message/#comment-247 car insurance coverages car insurance multiple quotes uk young driver car insurance cheap low cost online car insurance quotes Look at great <a href="http://car-insurance-hirx.netfirms.com/nj-car-insurance-company.html" rel="nofollow">nj car insurance company</a> california car insurance requirements car insurance kansas salina free car insurance quotes in ontario car insurance salisbury maryland cheap car insurance for 17 year old car insurance pa rate safe auto car insurance quote ferrari car insurance allianz car insurance northern ireland utah car insurance rate adrianas car insurance tesco online car insurance quote car insurance ames iowa car insurance rate teenage old car insurance car insurance new orleans classic car insurance cheap citizen car insurance car insurance coverages
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]]> Comment on How Nokia is Winning over Gen Y by Jean http://www.millennialmarketer.com/how-nokia-is-winning-over-gen/#comment-199 Jean Mon, 15 Sep 2008 09:44:31 +0000 http://www.millennialmarketer.com/?p=83#comment-199 Hi Jeff, Just wondering in response to your post - asking your audience to create UGC for you/ advertisers is surely not a new thing though. Many people have done it - Brylcreem + finding nonchalant boys to star in their ads, Friji shakes + creating own horror short film clip, featuring their product in it, Doritos + UGC ads...What is it about this Nokia initiative that works as well as you say it does for it, or have all those mentioned campaigns worked just as well too... Hi Jeff,

Just wondering in response to your post - asking your audience to create UGC for you/ advertisers is surely not a new thing though. Many people have done it - Brylcreem + finding nonchalant boys to star in their ads, Friji shakes + creating own horror short film clip, featuring their product in it, Doritos + UGC ads…What is it about this Nokia initiative that works as well as you say it does for it, or have all those mentioned campaigns worked just as well too…

]]> Comment on 5 Professional Research Studies on Gen-Y by Gen Y's Ultimate Car is a Zipcar | Millennial Marketer http://www.millennialmarketer.com/5-professional-research-studies-on-gen-y/#comment-44 Gen Y's Ultimate Car is a Zipcar | Millennial Marketer Wed, 06 Aug 2008 04:01:48 +0000 http://www.millennialmarketer.com/professional-research-studies-on-gen-y/#comment-44 [...] the most challenging, yet most effective ways to build your brand with Generation Y. With more than 70 million members in Gen Y, Zipcar realizes that this is a group worth targeting. Smart companies understand that as a group [...] [...] the most challenging, yet most effective ways to build your brand with Generation Y. With more than 70 million members in Gen Y, Zipcar realizes that this is a group worth targeting. Smart companies understand that as a group [...]

]]> Comment on Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle by Carol Phillips http://www.millennialmarketer.com/microsoft-vs-apple-the-seamless-digital-lifestyle/#comment-42 Carol Phillips Fri, 01 Aug 2008 19:27:41 +0000 http://www.millennialmarketer.com/?p=86#comment-42 Jeff, I love the video and your comments are very insightful. If Microsoft truly has insight into the 'digital lifestyle', there will be room for two players. Competition will be good for Apple. Jeff, I love the video and your comments are very insightful. If Microsoft truly has insight into the ‘digital lifestyle’, there will be room for two players. Competition will be good for Apple.

]]> Comment on Gen Y’s Ultimate Car is a…Zipcar by Cristos Lianides-Chin http://www.millennialmarketer.com/gen-ys-ultimate-car-is-azipcar/#comment-39 Cristos Lianides-Chin Tue, 29 Jul 2008 15:55:42 +0000 http://www.millennialmarketer.com/?p=77#comment-39 Jeff, it was a pleasure meeting you at <a href="http://www.podcampboston.org" rel="nofollow">PodCamp Boston 3</a>, and I think you've done a great analysis of the Zipcar brand! I grew up in the Boston area, but recently moved to Western Massachusetts where a car is a necessity. I think you've hit it spot on, though -- like much of our group, I consider my car a burden (even though it is also a necessity out here). I even took great pains to try and manage with just the Zipcar system out here, but there simply aren't enough cars to make it practical. I'd be curious to hear what someone who grew up in a suburban environment has to say about it, though. I know at least one of my peers who doesn't share this view. As for yourself, did you grow up in an urban, suburban, or rural environment? Jeff, it was a pleasure meeting you at PodCamp Boston 3, and I think you’ve done a great analysis of the Zipcar brand!

I grew up in the Boston area, but recently moved to Western Massachusetts where a car is a necessity. I think you’ve hit it spot on, though — like much of our group, I consider my car a burden (even though it is also a necessity out here). I even took great pains to try and manage with just the Zipcar system out here, but there simply aren’t enough cars to make it practical.

I’d be curious to hear what someone who grew up in a suburban environment has to say about it, though. I know at least one of my peers who doesn’t share this view.

As for yourself, did you grow up in an urban, suburban, or rural environment?

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