A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27.
So, what do Gen-Yers look for in a brand? Take a look at their answers…
What survey respondents said about their favorite brands:
“By admitting that their clothing isn’t that expensive, H&M seems honest.”
“I like the fact that American Apparel uses real people in their ads.”
(about Trader Joe’s) “They wear these tacky Hawaiian shirts and publish that ridiculous newsletter. But it’s their own style. And it’s so much more inviting than the normal rigid grocery store.”
“I love Jet Blue’s style-for-everyone, cheaper-airlines motto.”
VW is like the Apple of automobiles. Streamlined, thoughtful of consumer needs, bringing together form and function.”
“I like a company that doesn’t feel like it’s trying too hard.”
Most Trusted Brands = Most Desirable Employers
As a Gen-Yer myself, I can identify with almost all of the brands on this list. In many ways, millennials approach a brand in the same way that we might consider a prospective employer. We look for companies that listen to us and think progressively.
Apple’s most famous advertising slogan is “Think Different.” We choose brands like Apple because their products are cutting-edge, yet still simple and approachable. These factors have made the company Generation Y’s #1 most trusted brand. It may come as no surprise that Apple ranks 6th among the most desirable MBA employers.
For in-depth detail on these 15 Gen Y brands, read Outlaw’s 2 page report: Gen Y’s Totally Trusted Brands (PDF).
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