Millennials are choosing products, services, and even retail stores based on how seamlessly these new additions fit into their lifestyle.
When it comes to tech products, Gen Y consumers tend to contradict themselves. We want a continuously expanding, cutting edge product line with advanced features and the ability for limitless customization. But from the very same products, this demographic demands extreme simplicity. Yes, it’s madness – however companies that can achieve the delicate balance of innovation + simplicity in product design will have young shoppers flocking to their stores.
Real World Example: The Future Microsoft
Microsoft has had issues with the innovation/simplicity blend in the past, and Apple capitalized on this factor with their infamous “Switch” ad campaign. Gen Yers began switching from Microsoft products to sleeker, easier-to-use Apple products.
But Microsoft knows why this is going on. They need to be the innovator again, and the company’s products must work together seamlessly if they want to crack the Gen Y market. Just as companies are accepting new ‘norms to retain Gen Y employees, Microsoft is learning to embrace the lifestyles and desires of their 20-something target market. Microsoft isn’t quite there yet, but they are on the right track.
This video shows Microsoft’s vision for their future in the youth market. It is a perfect example of how Millennials want technology to fit seamlessly into their lives. The title is fitting: it is called “Your Digital Lifestyle.”
July 10th, 2008 at 5:46 pm
Thanks for the video Jeff! I think there will always be a sort of tug of war between Apple and Microsoft and there will always be the group that finds one or the other more appealing. But you bring up a great point, the integration of technologies into your own lifestyle is the way to go. I’m STILL thinking about making a switch to Apple!
August 1st, 2008 at 2:27 pm
Jeff, I love the video and your comments are very insightful. If Microsoft truly has insight into the ‘digital lifestyle’, there will be room for two players. Competition will be good for Apple.
May 5th, 2009 at 11:29 am
Mac’s branding and marketing completely eclipses what Microsoft has done. When my old Dell laptop was about to die, I decided it was time to purchase a new laptop. With so much Mac advertisement, the only decision I could make was to get a Mac. I had no idea what PCs were out there for me.
I included you in our ranking of Top Ten Gen Y Marketing Blogs. Hope it drives some good traffic to your site.
- Jun Loayza