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Tag Archive | "Advertising"

How Nokia is Winning over Gen Y

Tuesday, July 1, 2008

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How Nokia is Winning over Gen Y

The Hottest (Youth) Mobile Phone Brand Always Stays Ahead of the Curve Nokia has gotten it right with Gen Y from the start. They were the first mobile phone manufacturer to capitalize on this age group’s desire to customize and personalize their experience with the product. Nokia phones with interchangeable faceplates were so popular [...]

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VCAM = Viewer Created Ad Message

Friday, December 7, 2007

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VCAM = Viewer Created Ad Message

Gen Yers are known to block out traditional advertising. We skip through commercials on TiVo, and even install Firefox add-ons that block banner ads. So how does an advertiser reach this generation? Let us make the ads. One television channel is doing just that, and it goes by the name of Current TV. Current TV [...]

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