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Tag Archive | "Brands + Branding"

Gen Y’s Ultimate Car is a…Zipcar

Friday, June 13, 2008

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Gen Y’s Ultimate Car is a…Zipcar

Owning a car - your own car - has been a key part of the American Dream for 100 years now. Now fast forward to today, where $4 gas prices and urgent environmental impact concerns have people changing their attitudes. In addition, the automotive industry is coming to a stark realization that [...]

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Gen Y’s 15 Most Trusted Brands

Tuesday, December 4, 2007

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Gen Y’s 15 Most Trusted Brands

A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27. So, what do Gen-Yers look for in a brand? Take a look at their answers… What survey respondents said about their favorite brands: “By [...]

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