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Tag Archive | "College Students"

Gen Y’s Ultimate Car is a…Zipcar

Friday, June 13, 2008

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Gen Y’s Ultimate Car is a…Zipcar

Owning a car - your own car - has been a key part of the American Dream for 100 years now. Now fast forward to today, where $4 gas prices and urgent environmental impact concerns have people changing their attitudes. In addition, the automotive industry is coming to a stark realization that [...]

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Video Focus Group: 16-24 year olds

Wednesday, February 20, 2008

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Video Focus Group: 16-24 year olds

If you are a marketer trying to make sense of Generation Y, start by pressing play on this video. The following 1 hour discussion panel brings you a cross-section of 6 Gen Yers, ranging from age 16-24. This fascinating group discussion is moderated by Guy Kawasaki — a veteran silicon valley venture capitalist — and [...]

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