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Tag Archive | "Gen Y"

Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle

Thursday, July 10, 2008

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Microsoft vs. Apple: Competing for Gen Y’s Seamless Digital Lifestyle

Millennials are choosing products, services, and even retail stores based on how seamlessly these new additions fit into their lifestyle. When it comes to tech products, Gen Y consumers tend to contradict themselves. We want a continuously expanding, cutting edge product line with advanced features and the ability for limitless customization. But from the [...]

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Gen Y’s 15 Most Trusted Brands

Tuesday, December 4, 2007

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Gen Y’s 15 Most Trusted Brands

A recent survey conducted by Outlaw Consulting revealed the 15 most trusted brands among the millennial generation. The brands, listed here in the left column, were identified by 100 “trendsetters” aged 21-27. So, what do Gen-Yers look for in a brand? Take a look at their answers… What survey respondents said about their favorite brands: “By [...]

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