If you are a marketer trying to make sense of Generation Y, start by pressing play on this video.
The following 1 hour discussion panel brings you a cross-section of 6 Gen Yers, ranging from age 16-24. This fascinating group discussion is moderated by Guy Kawasaki — a veteran silicon valley venture capitalist — and provides an inside view of how Millennials integrate technology into their everyday lives. The panel was held in late 2006, but I feel that it is still quite valuable. If you wish to jump ahead in the video, I have provided key talking points and their corresponding times below. Enjoy!
Talking Points
- Introducing the panel 02:55
- What are your uses of cellphones vs. landlines? 05:44
- What is your use of MySpace? 12:36
- How do you pay for things online? 21:39
- Do you watch TV anymore? 27:34
- What are your general uses of computers? 34:15
- How can advertisers reach young people? 40:16
- What gadget/service do you wish you had? 55:05
- For further insight on this panel, take a look at Guy Kawasaki’s blog post, “Is Advertising Dead?“
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