Millennial Marketer

Are you a seasoned marketing professional trying to understand Generation Y?

If so, you’re not alone.

Businesses of all shapes and sizes are eager to reach this demographic. Of course they are — at 70 million in the U.S. alone, Gen-Y holds immense purchasing power. But drawing in this influential group of consumers is no easy task. That is where I come in…I am one of them.

I created Millennial Marketer to provide you with a 23 year-olds viewpoint on what works when marketing to this “hard to reach” group.

The idea behind Millennial Marketer

People are talking about generation y today more than ever before.

This is most likely a result of millennials entering the workplace. For the first time, marketers are learning about Generation Y - not through focus groups - but by working alongside them.

This generation’s radical ways of doing things have caused companies to re-think the way they hire, train and (hopefully) retain employees.

So why not re-think marketing in the same way?

Great Idea. Lets get started.

But there is one void in the conversation. Almost all of the analysis - and the research - is coming from outsiders. A lot of this is smart research, and produces great ideas, but it needs a fresh perspective…This is where Millennial Marketer fits in. I am writing to give you an inside look on how marketing and advertising efforts targeted at Gen-Y are seen by us.