This Nintendo commercial has become one of the most-watched advertisements in YouTube history. With 2,100,000 views and counting, the message is still running strong months after it was last run on conventional TV.
Now that the ad has been on YouTube for 1 full year, something amazing is happening…
Consumers are continually building the brand - in the comments section!
YouTube provides an excellent forum for any company to get honest and uncensored feedback about their products.
How Nintendo Uses YouTube Comments
Users posted over 6,000 comments on the commercial you just saw.
For example, Nintendo can use this feedback to…
- Learn who is really using the product (Parents are enjoying it too)
Identify mistakes they may have made (launching the product with too few games)
Why This Is Important in Marketing to Gen-Y
Nintendo is getting free feedback through their YouTube video, but there is another benefit that the comments section provides…A place for young consumers to talk about the brand with their peers. As a generation, we rely heavily on the input of our peers throughout the entire buying process. We also love to use technology to research potential purchases. These factors make YouTube the perfect medium to reach this generation.
Believe it or not, if I am thinking of buying a product I will usually search for videos of it on YouTube. Such searches can reveal commercials like the Nintendo one you just watched, and the comments left by my peers give me a real view of what to expect from the product.
So if you are trying to reach Generation Y, post a video related to your product on YouTube and watch the comments section closely. Want to one-up Nintendo? Respond to the comments too.
December 3rd, 2007 at 10:07 pm
YouTube has revolutionized the way we look at products and services everyday. I know many people, even outside of Gen Y, use this on a regular basis to see how people are responding the brands and their commercials. YouTube and other forms of social media are revolutionizing the way advertisers reach their audience and spread their word.
Recently, Mark Zuckerberg, CEO of Facebook, unveiled a plan to use the fastest growing social networking site as a tool for market research which specifically targets demographics based on recommendations, and the way by which users of the popular social networking site input their data (through profiles). Facebook and social networking may seem like an optimal way to gather market information, but it is already seeing a backlash as the result of several privacy issues.
This is why sites like YouTube, and even conventional search offer a more comprehensive look at how marketers can gather information about a demographic. Both opportunities don’t require users to give up annonymity, and allows people to input their comments or search within their own discretion.
The bottom line is…
Facebook got it wrong, YouTube already has it right.
This was a great article, that more people need to look into for their own businesses…especially if they are targeting Gen Y.
January 6th, 2008 at 12:39 am
more games
January 6th, 2008 at 12:40 am
all the games 4 the playstation 3 should be on the wii